A number of Xiaomi products have their prices cut during Ramadan. Photo: Sindonews / danang arradian
During Ramadan 2021, consumers are likely to be more aggressive in shopping. This can be seen from a survey by marketing company InMobi which states that the use of online shopping applications has increased by 82 percent. Meanwhile, 79 percent of Indonesians plan to make purchases only during the month of Ramadan.
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No wonder the mobile phone manufacturers and Xiaomi AIoT really take advantage of this momentum to pamper their consumers.
To do this, Xiaomi releases a shopping guide that will be updated every week, with themes that are relevant to user needs during Ramadan fasting.
For example, last week Xiaomi packed a number of products that can be used during Ramadan for activities with children, while remaining productive and entertained even though they are at home during the Covid-19 pandemic.
“The themes presented in this shopping guide are intended as product recommendations to users based on moments during the month of Ramadan,” explained PR Product Manager of Xiaomi Indonesia Andi Renreng.
There are attractive offers for products offered through the Ramadan Price Drop (THR) program on April 19 – May 7. Can be accessed via mi.com and official stores in existing e-commerce.
The discount offered is indeed various. At the Xiaomi Official Store Tokopedia, for example, today (Thursday, April 22) there is a cut of the Xiaomi Mi Curved Gaming Monitor 34 ”WQHD, 144 Hz Ultra Wide Screen which costs IDR 7 million to IDR 6,788,000.
As for the POCO X3 NFC 6GB + 64GB, it gets a 5% discount from Rp.3.2 million to Rp.3,049,000.
When collected, the total number of promotions reaches Rp. 20 billion. That, including Ramadan promos on the offline channel which will end on May 20.
The Ramadan Shopping Guide called Andy is an opportunity to find out about the Xiaomi product portfolio that is present in the Indonesian market from smartphones to AIoT.
“From entry-level class smartphones like the Redmi 9T, mid-range with Super AMOLED screens, namely the Redmi Note 10 series, to flagship classes like the Mi 11,” he said.
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There are also devices for enjoying smart life in the house, such as Mi Air Purifier 3C, Mi Robot Vacuum-Mop Essential, to Mi Router 4A Gigabit Edition.